This page aims to help you communicate your needs clearly to our team and hence maximize our chances to “get it right” the first time and minimize the need for revisions. We know it may sound a little ridiculous. After all, we’re writing “instructions that help you write instructions”, so that’s a little ironic. Your time is valuable, we hear you.
However, based on our experience, over 90% of issues with orders usually occur because either the client failed to communicate their needs correctly, or we failed to understand them (See what we did there? Shared responsibility, not just blaming it on the client and all). But seriously, how you articulate the writing instructions can have a HUGE impact on the final output.
We really value your time, and we want to go the extra mile to make sure we get it right the first time. That’s why this was written. So without further ado, here are some tips:
- Purpose. We’re a purpose-driven writing company. Tell us why you want your content written. What you hope to achieve from it. Because our team consists of both marketers and writers, we’re often able to “auto-detect” the best “settings” and approach to writing your content just by looking at the purpose. Some examples:
- I want the reader to be able to do X after finishing the article.
- I want the reader to visit my affiliate link and buy my recommended product without sounding too salesly.
- I want the reader to review my product/service as a potentially better/easier alternative to the solution written in the article.
- I have a lead magnet and I want the article to indirectly entice the visitor to opt-in to my email list to get the lead magnet/content upgrade.The above are very common examples of how some of our clients utilize content marketing. Feel free to use these as a “template” for your instructions.
- Examples. We LOVE examples. Have you written an article with the same structure before? Has an article from a competitor inspired you to have this one written? Let us know what you liked the most (and what you didn’t like) about the examples you sent. We’ll use them for inspiration and to better understand what you’re looking for.
- Structure. Is this a “top 10” article? Is it a review of a single product? Is it purely an educational article? Do you have a preference for subtopics or how they should be included in subsections?
- Not too broad, not too specific. This may be tough to get right but we’re here to help you if you need any help. Our writers really appreciate the flexibility and creative freedom. If you create the whole article structure for us with subheadings and bullet points on what should be included in every single section, it may seem helpful, but it actually is the contrary. Not only does it waste your valuable time but it really “corners” our writers and makes it very hard for them to unleash their full creative potential. Instead, focus on the big “No nos” and the big “Must haves” you need to have.
- Subject matter expertise. Our writers can’t write about highly technical topics like programming tutorials or medical/legal advice (unless the content can easily be researched and written about by a good researcher). If your article needs a subject matter expert/professional to write it, our service may not be suitable.
We don’t want this to get too long and seem overly complicated, because it’s meant to help you not scare you. We often get great content written for our clients by just knowing the purpose of their content, nothing else. Once we’ve written a few articles for you, we get a really good sense of what you’re looking for, and we can start crafting great content for you like clockwork with little to no input from you.
Until we get to know you and your business though, a good brief/writer instructions can really help us start off on the right foot!
Have any questions? Let us know, we’re here to help.