This page was created specifically to address concerns regarding AI writing tools. We want to clarify our stance on them, how we deal with them internally, and our recommendations for you as a client.
Some competitors have blurred the lines arguing that you as a client just care about good quality content regardless of who (or what) writes it. This is the excuse they use to “enhance” their process with AI writing workflows, often without informing their clients.
While it’s true that clients typically look for quality above all, this is not relevant for the sake of crafting this policy, in our opinion. Our stance here is that at Content Pit, you’ve paid for human-written quality content, so that’s what we intend to deliver. You’re not paying for “quality content written by anyone or anything”.
Initially, we thought we’d ban the use of specific tools internally, but then every day new ones kept popping up. Next, we thought about banning anything with “AI functionality”, but then major SEO tools, Grammer checking tools…etc started introducing AI features, so banning all of those would be counterproductive.
We finally settled on a crystal clear policy: Every word in the final document must be written by you (the writer). That’s where we draw the line. This puts helpful AI SEO tools and other tools away from the “line of fire”.
A little while ago we created an internal SOP to help our editors better understand our AI policy and more importantly, enable them to enforce it. We’ll outline what we do below but please note that we’re intentionally being vague about some aspects to avoid having our processes “reversed-engineered” by any bad actors to come up with workarounds aimed at circumventing enforcement systems.
Our enforcement workflow consists of 5 pillars:
- Writing workflow monitoring and audit.
- AI Detection tools (3 major ones and we test new ones all the time).
- Common sense (we train editors to look for dead AI giveaways such as repeating nouns and sentence structures, rarely using contractions..etc. Just small stuff that often means nothing but can add up when combining them with other “pillars”).
- Confidentiality. Our writers are not aware of our specific enforcement processes which increases the risk they take if they try to circumvent them.
- Zero-tolerance. These are tough economic times and we’ve always taken care of our writers even during the toughest COVID days. For years they’ve had a very dependable income stream. We’ve communicated that AI writing is a zero-tolerance offense if caught and proven. Most writers would not risk everything in an attempt to circumvent enforcement, especially having no idea what the odds are for them to succeed. We’ve also communicated that we will not be issuing warnings if we’re “suspicious”. Instead, their writing will be put under more scrutiny in the background and they’d wake up one day with a termination email in their inbox.
An important note about AI detection tools:
We’ll be 100% honest and upfront here. None of the stuff above is 100% foolproof. In fact, the worst of all from our testing is the AI detection tools. Saying they’re highly inaccurate is an understatement, and we’re not going to name names here but we’ve pretty much tried everything under the sun.
We gain absolutely nothing from tearing them down. It’s actually in our very best interest for these tools to be accurate. That would put AI accusations from clients to bed once and for all, similar to how Copyscape protects us from any plagiarism-related accusations.
So nothing against them, we’re working with one of those major tools to test it thoroughly and are in constant contact with their team for feedback.
While most of these tools have massive potential, they’re really not there yet in my opinion. Content that was 100% written by me was scoring terribly while I was able to “bypass detection” and get a solid human score by testing one of the more advanced AI writing tools on them.
Please, please take results from these tools with a grain of salt and don’t treat them like Copyscape. We really wish they were the “holy grail” of combating those pesky machines, but they aren’t.
If you wish to discuss specific test results and share your own, please reach out. We’ll be happy to help.
My top recommendation would be to focus on writing briefs that you’re sure would lead to a top-quality article if followed. My second recommendation if you don’t trust us on the AI thing (or just as an additional quality control measure even if you trust us) is to have a VA or an editor skim through the articles to detect any “low-quality” content.
I advise against asking them to “tell me if you think this is written by AI”. This typically sends them on a wild goose chase, suspecting anything and everything. Since it’s almost impossible to prove 100% beyond a shadow of a doubt whether certain content is AI written or not, I’d recommend having them focus on the properties of low-quality content like fluff, drifting completely off-topic, not serving the reader’s intent…etc.
If you catch any of this and point it out, you’re protected by our unlimited revisions policy so we’ll work on it till you’re satisfied with the output. If multiple complaints come from a specific writer we then take them out of rotation and put them on an improvement plan where we monitor them closely. If things don’t improve then they’re let go.
You’ll always be protected!
It’s important to remember that we’re here to work with you, not against you. We’re not trying to employ tricks for a quick buck. If we ever use AI writing, we’ll be transparent about it, we’ll be sure to give you a ton of value and most importantly, our pricing will reflect the use of AI.
In any case, you’ll always be protected by our unlimited revisions policy and 100% money-back guarantee. I know the “rise of AI” has made us all paranoid. If you’re not convinced we’re being truthful despite everything, ask for your money back. No hard feelings.
Our take on AI content creation and the future
We’re not really about burying our heads in the sand and shouting “Humans will always win!”, “AI will never catch up!”. We’re always looking for ways to give you more value and we’re keeping a very close eye on the AI landscape.
That said, we’re holding off on doing any kind of AI writing because, at the end of the day, no one knows how Google will detect and deal with it. Sure, a bunch of case studies are circling swearing by the AI writing’s “rankings”, but that is today. What will happen tomorrow? What will happen when the major AI platforms introduce “fingerprinting” to allow easy detection?
We’re not burying our heads in the sand but we’re cautious, for our sake and our clients’ sake.
What happens when AI replaces what we do, you ask?
Well, the time we’d then save during writing, we’d use to give you more value in other areas. More focus on SEO, more focus on auditing your website and helping you update content, kill non-performing content, help with overall content strategy…etc. There are a bunch of things we can do. AI will automate one aspect, and that will free time to focus on other aspects and provide value in other areas while taking pretty much the same time it used to take to do writing only. Everyone wins!