Update old content and get your rankings back

Want to take a break from aggressively publishing new content in these uncertain times? Nothing better than updating and optimizing older content that you’ve already invested in. Low risk, low investment and potentially high return. We know how much of a headache going back and updating old content is though, so we’ll do everything from you: from identifying what needs to be updated up until updating the post in WordPress.

Search Console Analysis

Have us. We’ll analyze your articles and find old content that suffered ranking drops/loss of traffic. These articles are usually excellent candidates to update.

Missing Keyword Opportunities

Are your articles getting traffic from keywords that aren’t included or properly covered as a topic? We’ll add these to our writing briefs so writers can find opportunities to cover them.

Improving Existing Content

We’ll remove fluff/repetition, and add a bit more personality like humor or quick references to personal experiences/stories (when relevant). 

Adding Extra Content

We’ll update your intro and add 200-300 words of extra content based on search console data, Google’s autocomplete…etc

WordPress Publishing

We’ll draft up the article in Google Docs and, after your approval, in your WordPress backend as well. and make sure formatting checks out. We can schedule the content to be posted at intervals as per your posting schedule.

100% Satisfaction Guarantee

Our white-glove is covered by “bold” unlimited revisions policy and money back guarantee. Read more.

I’ve been impressed with Content Pit! The writing has been on par with what I get from more expensive authors and Content Pit is willing to use my templates and even format the content for me in WordPress. I continue to order new content for my niche sites from this service.

Spencer Haws - Niche Pursuits

Founder, NichePursuits.com


Your business is in good hands.

Paying Customers

Words written for clients

Years in business


Q1: What do I need to provide?

If you want us to take care of everything you’ll just need to give us search console access. If you already know what needs updating on your website, you can share a list of articles.

Q2: How does the whole process work?

Once you choose a package and complete your payment, you will be redirected to our client portal to fill in your order details.

Our team will complete the search console analysis and then provide a spreadsheet report with the articles we recommend updating. Once approved, our writing and editing teams will begin working on the updates and drafting them in Google Docs. You’ll then have the opportunity to review the work and request any revisions before we finally draft the article in WordPress. 

Q3: How do your quoted turnaround times work?

We quote turnaround times in business days, which means they exclude any days off. Please review our holiday schedule for more information. Please note that actual turnarounds may be affected by your responsiveness to questions, reviewing completed work…etc. The faster you’re able to get back to us, the better we can adhere to the quoted turnaround times above.

Q4: What do you mean "up to X articles"?

If you don’t provide the exact articles that need updating, the actual number may differ depending on search console analysis results. Up to 10 means the same total price will be charged for updating 10 articles or less. It’s best to order the service when you know that at least 10 articles on your website likely need updates.

Q5: What if the original article length is less than 500 or more than 2000?

Working on articles outside the 500-2000 words range may incur additional charges. Please get in touch before you place your order if this is the case.

Q6: Will your content pass Copyscape?

Yes, Copyscape is considered the industry standard when it comes to plagiarism checkers so it’s what we use internally.

Q7: What if I have custom requirements?

We’re happy to carry out slight modifications to our processes to accommodate your own workflow at no extra cost. Please note that “slight modifications” is defined at our own discretion and extensive customization requests may incur additional fees. Please get in touch to discuss your requirements and we’ll do our best to accommodate them.

Read the rest of our FAQs here.