Jasper.ai is becoming quite popular among marketers—so much so that it took the lead over tools like Copy.ai and ChatGPT in a recent benchmark report.
But how does Jasper compare to ClosersCopy, a tool with its own proprietary AI models? That’s what today’s comparison is all about.
Jasper vs. ClosersCopy: Overview
In a rush? Check out this quick comparison:
|Starting Price||$39/month (annual billing)||$49.99/month|
|Trial/Money-Back||7-day free trial (credit card required)||14-day money-back guarantee|
|AI Model||GPT-4, Anthropic’s Claude, and more||Self-owned + third party (GPT-3)|
|SEO Audit Tool||SurferSEO||Compete|
|Image Generation Tool||Jasper Art||Creatives|
|Supported Languages||30+||128 (powered by Google and DeepL)|
|Support||Email and live chat|
Why Do You Need to Edit Your AI-Generated Content?
Before we dig any deeper into the comparison, we have to address one concern with both ClosersCopy and Jasper. Scratch that. It’s actually an issue with most AI-writing tools.
Sure, they can help out with writer’s block, but the raw content is hardly good enough for publishing.
Here’s why we heavily edit our AI-generated content:
1. AI Hallucinates… A lot
You might have seen screenshots of ChatGPT confidently spewing utter nonsense only to reply with “I apologize for my mistake” when the user points out the obvious logical flaws.
We’ve seen posts like this, too, and had a good laugh over them. However, things aren’t no longer funny when AI’s hallucinations sound plausible.
If you’re not careful, you’ll end up publishing lies and fabricated facts. And oh, how easy it is to fall for AI’s fake confidence—it sounds like it actually knows what it’s talking about!
Other AI models hallucinate, too.
Now, it’s true that some tools take precautions, but these measures aren’t always enough.
For instance, we appreciate Jasper’s attempt at factual accuracy by integrating info from brand-specific documents (more on that later). However, the moment you need to write about something that isn’t covered in the briefs, you’re back in the risk zone.
That’s why you’ll want to fact-check every bit of info that AI throws at you.
2. AI Writing Is Repetitive
A second issue that you might notice while editing your AI-generated content is that it’s just SO repetitive.
Even if you tweak the settings to escape the generic writing style, you’ll find that the AI keeps recycling structures and phrases over and over again.
That’s no way to engage the reader.
As if that’s not enough, the content itself can be repetitive. Don’t be surprised to see that the AI-writing assistant is repurposing the same piece of info in more than one section.
Sure, this means that you’ll meet the target word count for a long-form article quickly, but at what cost?
We prefer reading articles where each section adds new AND relevant value. That’s why research and editing are integral parts of our AI writing/editing service.
Jasper vs. ClosersCopy: What’s the Difference?
Let’s dive right into the full comparison to see which AI writing tool is better for you.
1. Content Quality
To gauge content quality, we first need to consider the difference in the language models and assistive features.
ClosersCopy runs on three in-house AI models: BlogAI, SalesAI, and StoryAI.
If you’re not happy with the content quality from the proprietary language models, you could use OpenAI’s GPT-3 as a third-party model. Just highlight the text and choose the “Expand (GPT-3)” option from the right-click menu.
The catch here is that this “Expand” tool is a bit limited compared to the native long-form feature. For instance, you won’t be able to generate multiple outputs in one go.
However, the native long-form feature isn’t without its drawbacks, either.
Sometimes the output strays from the topic. To avoid this, we had to give the tool more “context” to expand on. Even then, we still needed a proofreading round (or two) to cut the repetitiveness and adjust the tone.
Jasper’s outputs aren’t based on a single AI model. Instead, the tool pulls content from multiple models. Then it throws a bit of info from recent search data into the mix.
The developers also claim that the tool has read nearly 10% of the content floating around the internet. That’s a huge step towards creating human-sounding content.
Yet, what we liked most about Jasper is that you can train it on your brand voice and info. When you upload relevant documents, the tool pulls the info and writing style from them.
This way, you don’t have to deal with as many factual errors about your campaign stats, event dates, and whatnot.
That sounds nice, but you’re probably wondering if it’s safe to upload potentially sensitive documents to Jasper. Well, the company claims that your data won’t be used to train third-party AI/ML models.
If you’ll mainly use the AI-writing tool to expand on existing briefs, Jasper’s output will most likely require less tweaking and fact-checking.
Technically, you could train ClosersCopy on a certain voice/writing style and use it in a framework. But the process isn’t as straightforward.
2. Features and Best Use Cases
While some tools are shared between the two AI-writing assistants, like the rewrite/paraphrase option, there are notable distinctions in the feature ranges.
Most of ClosersCopy’s features are accessible via the toolbar on the left, and you’ll find video guides for nearly all of them on the help resource page.
You can explore all the details at your pace, but for now, let’s take a look at the standout features:
- Insights: The tool scans the text to help modulate emotions and reduce spammy words, which is great for email copies!
- Compete: It’s an SEO optimization tool for comparing outlines and keywords with the top competitors.
- Swipe Files: ClosersCopy’s library lets you save inspiring swipe files for quick access.
- Frameworks: You’ll find 700+ ready-made instructions that can be integrated into workflows (step-by-step recipes for different content types).
- Creatives: It’s a built-in image-generation tool (powered by ArtSpace.ai but not as fancy).
By tweaking these features around and customizing your workflows, you could use ClosersCopy to create:
- Blog posts
- Social media posts
- Landing pages
- Product descriptions
- YouTube/Podcast scripts
Now, let’s move on to Jasper’s top features:
- Templates: You get to choose from 50+ content templates.
- SEO Mode: Using the SurferSEO integration, you can optimize your content on Jasper.
- Campaigns: The feature comes in handy for generating multiple posts and ad copies from one brief.
- Jasper Chatbot: Think ChatGPT but optimized for business use cases.
- Jasper Art: It’s a standalone text-to-image generator available on the same platform.
There’s room for even more features if you use Zapier integrations. For instance, you could easily link Jasper with WordPress or Bloom.
Regardless of the integrations, the tool’s main use cases are:
- Blog posts
- Sales pages
- Quora-tailored answers
- Real estate listings
- Product descriptions
- YouTube scripts
On the one hand, we appreciate the diverse framework library on ClosersCopy. However, we found that Jasper has a slight edge in long-form use cases.
3. AI Detection
Okay, so we’ve seen what both tools can write for you. The question here is: can their output pass for human-written content?
When our team was doing research to compare ClosersCopy and Rytr, we generated product descriptions from both tools. Then, we threw the raw sections at tools like Content at Scale, ZeroGPT, and seo.ai to see if they could fool the detectors.
The results were disappointing for the most part.
Unfortunately, Jasper is in the same boat. You can expect its content to score somewhere around 70% or even beyond 90% on tools like Originality.AI.
Raw content from both tools doesn’t seem to be able to fool detectors.
That said, the detectors aren’t always reliable indicators. We’ve seen human-content trigger false results and vice versa.
If you’d still like to play it safe and pass detectors, you’ll need to do some heavy editing to give the text a human touch.
Related: Jasper vs. GoCharlie full comparison
4. Ease of Use
While playing around with a new generative tool is fun, you probably don’t want to waste ages learning all the features, shortcuts, and tricks.
When we used ClosersCopy for the first time, we really liked the little video tutorial buttons next to some features. They made it easier to figure out what each tool is all about without having to leave and head to the help section.
Still, these tutorials only cover the basics, and there’s a bit of a learning curve to overcome here.
We’d recommend checking out the ClosersCopy Copywriters Community on Facebook to find some tips and tricks.
Setting up your brand info for the first time and finding your way around Jasper’s features can take some time.
However, you’ll find podcasts, webinars, and guide articles to help you along the way. Of course, you can also join the Jasper Community on Facebook, which has even more members than ClosersCopy’s group.
While Jasper isn’t necessarily easy to use, its educational resources are rich.
Plus, if you’ve ever used ChatGPT (who hasn’t at this point?), you’ll get along just fine with the Jasper Chatbot.
Even if there are tutorials and guides, it’s still nice to be able to talk with an actual human when you have a question. Don’t you think?
Opening an email ticket is your main support option on ClosersCopy.
While we didn’t run into any problems with the CS team ourselves, we did notice that slow or subpar support was a common complaint among users, especially on Trustpilot.
By the way, the company’s rating was a devastating 2.7 out of 5 at the time of writing this article.
We get that the rating is based on only 17 reviews, and it’s hard to reach a verdict in this case. Still, the rating is too low for our liking.
Some Jasper users (on the lowest subscription plan) have to rely on email support, while the rest get access to live chat.
How is it doing on Trustpilot? Well, Jasper is rated at 4.6, but there’s a catch.
When we took a look at the reviews, we found quite a few complaints about their CS team. However, many of those reviews were about slow email support specifically. So you might have better luck if you opt for one of the two plans that come with live chat.
We wouldn’t say that Jasper is known for its A-1 customer support, but two of its plans beat ClosersCopy’s ticket system.
Check our comprehensive comparison between Jasper & Article Forge.
Speaking of plans, let’s check out the pricing structures.
ClosersCopy’s three plans are: Power, Superpower, and Superpower Squad.
The lowest plan would be a good fit for a freelancer or a particularly small company since it only comes with two seats. Yet, we weren’t huge fans of the limited runs (run = every time you ask the tool to write something for you).
If you want to rely on ClosersCopy for generating content for your blog, you’ll want to get the Superpower plan with unlimited runs and SEO audits.
Keep in mind that you’ll save ~30% by opting for annual billing.
Sure, there is no free-trial period, and dropping more than $670 in one go sounds risky. However, you can always refund the subscription within 14 days if you’re not happy with the content quality.
We also love that ClosersCopy offers a lifetime deal that you can pay over three installments.
Much like ClosersCopy, Jasper comes in three plans, but there are a few differences:
- The lowest plan (Creator) includes a single user seat rather than two.
- The highest tier doesn’t have fixed pricing.
- Annual billing saves you ~20% only instead of 30%
We’d also like to point out that Jasper’s standout features (brand voice, document uploads, and campaigns) are throttled in two plans out of three.
So, if you need to write for multiple clients while you’re on the Creator plan, you’ll have to use the same brand voice for all of them. No bueno.
While ClosersCopy isn’t the most affordable tool out there, its lifetime deal is quite tempting.
Both tools are handy writing assistants for marketers. If we had to pick an overall winner, it’d be Jasper since its brand voice features, live chat support, and handy resources give it an edge over ClosersCopy.
Either way, you’ll need to edit, proofread, and fact-check the content before publishing.
Don’t have time for all that fine-tuning? Our team of editors can help you weed out factual errors and robotic phrases.
Check out our AI editing services for more details.